The Story of Elves & Angels


Who We Are….


Elves and Angels was created by David and Susan Smalley back in 1988.  From early on, our philosophy of beauty, quality craftsmanship and a lifetime guarantee, was always in place. Now 27 years later we still hold true to our original ideas, and Elves and Angels has become top in the field of American made, Heirloom Quality, Wooden Toys for children.

Smalley Family in 1992

Since the very beginning, we have always worked together as a family, to bring to you and your child the best, and most beautiful toys we could imagine.   For years we had created toys for our own children, and it only seemed natural that we could make them for yours too.
Julianna and Christina Smalley 1992
A Quote from our Elves and Angels catalog back in 1992...
“It is a commitment of our family to offer our customers, the very best products and services available anywhere. Shopping for our own family, we realize how difficult it is to find worthwhile gifts for children.  We hope we have helped.  Our children today are surrounded by a disposable society.  Buy it today; throw it away two weeks later.  I think this attitude shows children, at a very young age, that no one really cares; that things are of no value, and they’re made to be discarded.

In creating our products, we keep foremost in mind, that a product should nurture in a child a sense of beauty, and they should perceive that care went into the making of it.     As a young boy, I spent many hours in my Grandfather’s cabinet shop watching him create beautiful pieces of furniture by hand, with the utmost care.  In his shop there was such a wonderful feeling !  As I look back on this I feel sorrow.  There are so few places today that our children can see that kind of care being taken.  It is this kind of caring, that inspires others to care for what they do.  With this in mind, we offer you our products and services.  It is our hope that your children will pass our products on to their children, and keep alive that sense of caring that is rapidly being lost today.  We hope these products represent to children, a respect for childhood, an appreciation for beauty, and the love of a job well done.”

As you can see we have held true to our promise to make and sell only the Best Wooden Toys for children, and to have the best customer service available anywhere. 

Some of the Smalley Family and Elves and Angels crew.  November 2014.
We thank you for buying our products over the years, and hope your children will continue to love and enjoy  Elves and Angels Toys.

Elves and Angels- The American Toy Company Has 27 years of making childhood dreams come true.







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